Pay Per Click (PPC).

We are Searchable. A commercially focused PPC agency based in London. We construct creative paid strategies that drive huge ROI for our clients.

Intelligent Audience & ROI Focused PPC Campaigns.

We construct creative paid strategies that target your audience at the right time, every time.

PPC is a highly cost-effective method of generating revenue and leads. However, knowing where to spend your advertising budget can be difficult as the number of paid platforms to choose from is constantly growing.

As a PPC management agency, we focus on conducting in-depth keyword research based on target audiences to inform our paid strategy. Then we create and optimise all of our ads to achieve high-quality scores, reducing your cost per click, leading to more ROI for you. Once we have nailed the basics, we begin to expand campaigns in more creative formats, reaching a wider audience.

We are always testing, learning and making adjustments across our paid campaigns to achieve the best possible results for your business.

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ROI-Driven PPC Services.

We specialise in creating engaging paid campaigns that target users at the right time of purchase. We also offer one-off paid audits to see if your spend is being utilised on the best channels for your business.

Paid Search

Profitable search campaigns structured so that you have complete control of your budget.

Display Advertising

Targeted online placements that your key audience will see through Google Display Network (GDN).

Google Hotel Ads

Optimising your listings to appear more prominently in Google Hotel Finder, reaching more customers.

Paid Social

Reaching new audiences and remarketing to existing to users through social media networks.

Video Advertising

Engaging video ads on YouTube to gain more clicks for your brand, generating a wider pool of users to remarket.

Bing Advertising

Reach new audiences outside of the Google Network. Focusing on the Bing and Yahoo users to drive conversions.

Remarketing

Re-engaging your existing users with targeted ads to get them to return to the purchasing funnel.

Google Shopping

Optimising Google’s shopping platform/feeds with a focus on products that will drive the most ROI.

App Store Promotion

Intelligent high-intent advertising across popular app stores to increase the install and engagement rate of your application.

What Is Pay Per Click (PPC) Advertising?

PPC (pay-per-click) advertising is a digital advertising model that’s typically used to direct traffic to websites. Advertisers pay a fee to a website or platform’s publisher every time users click on an ad.

How Is Cost Per Click (CPC) Determined?

The simple answer to this is that it varies. There are several factors affecting cost-per-click but the most influential are the chosen keywords, the site you are advertising on and the niche your business operates in. CPC is further determined by an auction-based system which means that the higher the bid, the more likely that you will appear first in search.

How Much Does A PPC Campaign Cost?

The cost of each PPC campaign will vary depending on the budget and targets. Campaign cost can start from as low as £50 per month although Searchable work with clients allocating over £1000 in media spending with a 15% management fee, reducing to 10% for amount of £5000 and over. Here at Searchable we always aim to achieve a positive ROI based on your product offering so it’s always best to get in touch directly to discuss potential costs and what we can do for you.

What Is Paid Social?

Paid social refers to the practice of paying for social media posts across a multitude of platforms. It’s often utilised when organic reach isn’t performing at the optimum level and is in need of a boost. Moreover, this strategy can be applied to re-engage existing customers back to your site and promote new products and services in the process.

What Is Remarketing?

Remarketing is a form of targeted online advertising, whereby your ads are targeted at the right consumers based on their past online actions on your website. It’s particularly good for personalisation, increased consumer engagement and offering new deals.

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